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Local SEO is gaining ground and becoming more popular, especially due to the fact that marketing based on geography is catching up. This article will offer three efficient local SEO strategies that will help grow your business' rank in the SERPs for your keywords.
The best tip you can get local SEO would be to get into your customer's shoes and think like them. If you want to understand how your customers approach online searching then you need to be able to look into their mind. In other words, you have to look at what a person would enter into a search box when they are trying to find your site and the products you are selling. Let's presume that you run a furniture company that offers various types of furniture including tables, cupboards, sofas etc. However, your specialization is office furniture so if someone enters "table" into the search bar, will they be able to find you? Will that be a good match? Under no circumstances. However, if they search for "office computer table" then that will be a suitable match. You need to stay away from broad keywords as the conversions are pretty low, even if they are popular and bring in a lot of traffic. Instead go for keywords that are less popular but are more targeted and have a higher probability of getting you a customer.
If you want everyone on a local level to know about your site then you need to be open about asking for people to post reviews. If you shy away from this strategy, you will be missing out on a lot of great strategies. Most local sites have absolutely nothing against you asking for reviews and interacting with your customers. Therefore, why not take advantage of this simple strategy?
It's simply an issue of taking enough time to ask your customers personally to provide a review for you. This doesn't mean you should be going out and asking people individually. All you have to do is put up a request such as "We would really appreciate it if you could post a short review of our business on Bing/Yahoo local / Google." This message could be put on your thank you page (after they contact you or sign up for your ezine), in your email signature and on your website. Your business will get more customers in time because these reviews, no matter whether they are great, horrid or ugly, will increase the credibility of your business.
Last but not the least; go ahead and add a local phone number to your site. Since search engines can't understand it, make sure your phone number is mentioned in text. To prove you are a real business you need to have a real number on your site, meaning that you shouldn't even think of 800 numbers.
What's the reason? They might look good and professional but they don't show where you are located. Therefore, you need to make sure your phone number is real. As time moves forward, local SEO will only expand, which shows it has a bright future ahead of it. So make sure you take advantage of it right now before it gets difficult. Check out our site, click here
Local SEO is gaining ground and becoming more popular, especially due to the fact that marketing based on geography is catching up. This article will offer three efficient local SEO strategies that will help grow your business' rank in the SERPs for your keywords.
The best tip you can get local SEO would be to get into your customer's shoes and think like them. If you want to understand how your customers approach online searching then you need to be able to look into their mind. In other words, you have to look at what a person would enter into a search box when they are trying to find your site and the products you are selling. Let's presume that you run a furniture company that offers various types of furniture including tables, cupboards, sofas etc. However, your specialization is office furniture so if someone enters "table" into the search bar, will they be able to find you? Will that be a good match? Under no circumstances. However, if they search for "office computer table" then that will be a suitable match. You need to stay away from broad keywords as the conversions are pretty low, even if they are popular and bring in a lot of traffic. Instead go for keywords that are less popular but are more targeted and have a higher probability of getting you a customer.
If you want everyone on a local level to know about your site then you need to be open about asking for people to post reviews. If you shy away from this strategy, you will be missing out on a lot of great strategies. Most local sites have absolutely nothing against you asking for reviews and interacting with your customers. Therefore, why not take advantage of this simple strategy?
It's simply an issue of taking enough time to ask your customers personally to provide a review for you. This doesn't mean you should be going out and asking people individually. All you have to do is put up a request such as "We would really appreciate it if you could post a short review of our business on Bing/Yahoo local / Google." This message could be put on your thank you page (after they contact you or sign up for your ezine), in your email signature and on your website. Your business will get more customers in time because these reviews, no matter whether they are great, horrid or ugly, will increase the credibility of your business.
Last but not the least; go ahead and add a local phone number to your site. Since search engines can't understand it, make sure your phone number is mentioned in text. To prove you are a real business you need to have a real number on your site, meaning that you shouldn't even think of 800 numbers.
What's the reason? They might look good and professional but they don't show where you are located. Therefore, you need to make sure your phone number is real. As time moves forward, local SEO will only expand, which shows it has a bright future ahead of it. So make sure you take advantage of it right now before it gets difficult. Check out our site, click here